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Profile
Manchu Wok is the largest national brand of Chinese quick service restaurant chain in Canada and the second largest in U.S.A. The chain was first established in 1982 in Canada, which was targeted to fill the growing demand for a systematic and professional Chinese fast food restaurant concept in North America at the time.
Product
Wide variety of authentic Chinese dishes ranging from Cantonese and Szechuan style are the main items in Manchu Wok's menu. All dishes are prepared from its own recipes on the premises to maintain the premium quality. All recipes in Manchu Wok are custom-designed.
Place
Over 200 Manchu Wok are widely distributed throughout North America. While most of the shops are located in food court in shopping malls, they are also found at international airports and universities. All shops are professionally designed in modern and bright ambience to give customers a quality image.
People
Most of the Manchu Wok is operated under a sophisticated franchise business system. Franchisees are trained to be a knowledgeable and successful entrepreneur in achieving their financial goal.
Promotion
Chain and localized promotion, corporate sponsorship to local institutions are constantly carried out to draw public attention. Food festivals are held regularly in a year to promote innovative products.
Prospect
Manchu Wok plans to continue its expansion in North America with active franchisees recruitment. Development in non-traditional locations, such as airports, colleges, navy bases and free-standing street sites are presently considered to be another avenue for expansion.
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