Profile
Ah Yee Leng Tong is a nostalgic,
home-made soup-cum-specialty-dish Chinese restaurant chain.
Its catchy brand name has become talk of the town since
its inception. Its goodwill and customer loyalty is well
established not only in the local market but is also well
received by tourists from the Southeast Asian region.
Products
Ah Yee Leng Tong is specialized
in home-made soup and authentic Chinese cooking from different
regions of China. Its XO sauce is a trend setting product
with popular followings.
Place
Ah Yee Leng Tong's
outlets are cosy in size with an average of 250 sq. m.
They are mainly located in the tourist, commercial and
shopping districts. They are stylishly decorated in fusion
format.
People
Servers in Ah Yee Leng
Tong are all dressed in traditional Chinese uniform, which
align with the restaurant's atmosphere.
Promotion
Regular food festival is carried
out 4 times a year to promote products of the 4 season.
Prospect
Ah Yee Leng Tong is now looking
for opportunities to develop overseas market in countries
like the People's Republic of China or other Asian countries.