Profile
Oliver's Super Sandwiches has been established since 1981 and is considered to be the market leader in the niche market of sandwich specialty restaurant. Over the years, it has built up tremendous customer loyalty and goodwill on its well-established branding power. Oliver's has been well positioned as a fast casual restaurant chain offering a clean and healthy lifestyle in dining.

Product
Oliver's Super Sandwiches operates as a unique quick service restaurant offering highly recognized "made-to-order" sandwiches and salads, together with an assorted selection of hot food such as baked potatoes, pasta and soup. Through strong local R & D, Oliver's is constantly introducing new products and flavors in the arena of vegetarian and calorie-controlled diets.

Place
Oliver's provides a free forum for enjoying space, line, form, light, colour and texture fostering a spirit of relaxation, open attitudes and interpersonal connections for its customers.

Promotion
Our motto "Fresh Attitude, Your Way" introduces the images of freshest choices catered exclusively for individual taste and preferences. The mission is to satisfy our customers "in what they eat, in where they eat" as such that we would do it their ways. The marketing proposition predicates on the image of being a fresh, personal, caring, friendly and stylish brand.

People
Oliver's primary customer profile comprises white collar, office executives, professionals, university students and health conscious individuals with a middle class socio-economic status.

Prospect
Through products innovation, shop renovation and continuous brand rejuvenation, substantial foundation of franchise collaboration platform is also built through the overseas franchisees in Philippines, which open up potentials in the other parts of the region.