Profile
New Asia Dabao is the largest Chinese quick service restaurant chain by stores in Shanghai Municipal. It is now operated by a sino-foreign joint venture, Café de New Asia Group Co., Limited, which is formed by Café de Coral Holdings Limited and Shanghai New Asia (Group) Co., Limited.

Product
New Asia Dabao, as depicted in its name, specializes in Chinese dumplings and buns. Wide varieties of Chinese breakfast items, snacks, and noodles, are also served to meet different customers’ palate in different segments of the day.

Place
New Asia Dabao has built a sizeable platform of restaurant network penetrating both the commercial areas and residential neighbourhood, offering casual dining and convenient catering services to the community at large.

People
With over 2,500 well trained and experience staff locally, New Asia Dabao provides efficient and effective catering services to the Shanghai public.

Prospect
With a sizeable platform of quality Chinese quick service restaurant operation in Shanghai, the business of New Asia Dabao is expected to penetrate further into the neighbouring regions of Shanghai.