Profile
Café de Coral has attained "true international stature with the group's restaurants branching out into overseas and the larger China market". The first offshore Café de Coral branch has been formed in Macau since 1992. Another branches are successfully established in the southern cities of Mainland China as well as in Guangzhou.

Product
The product positioning of Café de Coral in Mainland China rests primarily in the up-market menu range of sizzling steak and spring chicken dinner sets which appeal to the prestige driven local preference for an up-market western restaurant experience.

Place
The development of Café de Coral in Mainland China is concentrated mainly in the rich Kwangtung province. Branches are distributed at major special economic zones and coastal cities of Shenzhen, Zhuhai and Guangzhou, and regional town centres of Foshan and Jiangmen.

People
Café de Coral has a total staff number around one thousand, of which 96 percent is local staff from Mainland China. Potential local staffs with outstanding performance are trained to take up managerial positions. Café de Coral has become the synonymy of quality restaurant management in China.

Promotion
Café de Coral has long been a household name among the Chinese population given its Hong Kong television advertisements are well covered throughout the southern China provinces. As such, any new product launch or premium redmption has always become an instant success.

Prospect
Café de Coral has developed an amicable working relationship with the local China government officials. The adopted mode of co-operative joint venture and wholly foreign-owned enterprise has provided the group the necessary management freedom and total management control needed for restaurant operations in China. It is part of the group's strategic plan to steadily develop the China market to tap the vast potential which this market can offer.