Profile
Café de Coral is the largest Chinese fast food brand in Hong Kong. It was established in 1968 and operates more than 100 self-service fast food restaurants in the territory. With over 34 years of proven experience in the food service and catering industry, Café de Coral currently caters to an average of over 300,000 customers a day, making the chain the undisputed market leader in the field.

Product
Café de Coral's menu is specially designed to meet the tastes and budgets of our customers, with over 100 items on our menu list on any one day, and are regularly rotated to maintain variety of choices. Standard menus range from western cuisine to traditional Chinese dishes. New products and seasonal products for each time segment will be introduced regularly.

Place
Restaurant locations are found in mixed use district, business core, shopping centers, industrial areas, private and public housing estates. Restaurants of an average 300 sq.m. are designed with a modern and warm ambience aiming to maximize customer flow.

People
An energetic and dedicated work force of over 8,000 staffs makes up our service team. Customers come from all ages and all walks of life ranging from students, nearby residents and young executives.

Promotion
"Achieving A Hundred Points of Excellence" has been our commitment to our customers and is now a household catch phrase. As part of our on going campaign to strengthen the Café de Coral Brand, proactive advertising campaigns are launched on a continual basis. Through the campaign, the brand image has been further enhanced by positioning Café de Coral as a place not just for best taste and value meals but also a popular meeting place for all walks of life.

Prospect
Locally, we would continue to maintain our dominant leadership position with constant effort in accommodating changing market needs. New product development and exciting design concepts are continuously injected to enrich the total dinning experience of our customers. Being a market leader in the fast food sector here in Hong Kong, we see the China market as the next area of strategic expansion of this very successful branded concept.