Profile
Cafˆm de Coral is the largest Chinese fast food brand in Hong Kong. It was established in 1968 and currently operates more than 150 self-service fast food restaurants in the territory. With over 40 years of proven experience in the food service and catering industry, Cafˆm de Coral caters to an average of over 300,000 customers a day and becomes undisputed market leader in the industry.

Product
With over 100 items on our menu list on any one day, Cafˆm de Coral's menu is regularly rotated to maintain a variety of choices and to meet the taste and budgets of our customers. Products on our standard menu range from western cuisine to traditional Chinese dishes. New and seasonal products for each time segment are introduced regularly.

Place
Our chain restaurants are found in mixed use districts, business districts, shopping centers, industrial areas, and private and public housing estates. With an average area of 300 sq.m., our chain restaurants are designed with a modern and warm ambience aiming to maximize customer flow.

People
Our service team is made up of an energetic and dedicated work force of over 6,500 staff. Customers come from all ages and walks of life ranging from students, nearby residents and young executives.

Promotion
"A Hundred Points of Excellence" has been our commitment to our customers and is now a household catch phrase. As part of our on-going campaign to strengthen the Cafˆm de Coral brand, proactive advertising campaigns are launched on a continual basis. Through the campaign, the brand image has been further enhanced by positioning Cafˆm de Coral as a place not just for best taste and value meals but also a popular meeting place for all walks of life.

Prospect
Locally, we would continue to maintain our dominant leadership position with constant effort in accommodating changing market needs. New product development and exciting design concepts are continuously injected to enrich the total dining experience of our customers. Being a market leader in the fast food sector in Hong Kong, we view the China market as the next area of strategic expansion of this very successful branded concept.