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INTRODUCTION
In the past year, the catering industry has seen skyrocketing
material costs, which have driven up operational costs
around the world. In Hong Kong, we have also found ourselves
struggling under increased labour and rental costs.
Recognising that these increases will be an ongoing
issue in the foreseeable future, the Group implemented
a number of measures to address these impositions, such
as improving the efficiency of our existing shops.
Two
new central food processing plants have been developed
and will take over the majority of back-end food preparation.
Our local businesses will be supported by the plant
under development in Hong Kong, while the PRC plant
and accompanying training centre currently in operation
will support business development in China. Together
these new plants will allow us to make improvements
in product quality and implement cost control measures
uniformly across brands. They will also permit us to
accelerate our expansion. With simplified menus, the
front-end can focus on improving services and generating
larger sales.
There
is growing demand among China's swelling middle class
for quality quick service restaurants and Western eateries,
and expansion in that fertile market is a priority for
the Group. The brands Cafˆm de Coral and The Spaghetti
House have already been successfully introduced in Southern
China. With a multi-brand strategy and the flexibility
to adapt, we will continue to strive for a long-term
and sustainable development.
Exploratory
studies are underway on the prospect of scaling up our
Eastern China business platform, about which we are
optimistic due to our experience and knowledge developed
in the region.
In
light of the challenges we faced this past year, the
Group recorded a steady growth of 12% in total turnover
to HK$5.96 billion, whilst profit attributable to shareholders
was HK$474 million, a decline of 8% compared to the
previous year. The Directors recommend a final dividend
of 45 HK cents per share to be paid to shareholders
for the past year.
HONG
KONG OPERATIONS
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Quick Service Restaurant
Cafˆm
de Coral
Despite the challenging environment on operational costs
this year, Cafˆm de Coral showed modest growth and continued
its expansion strategy. This included investing more
than HK$37 million in renovations at existing shops
to enhance customers' dining experience and keep our
outlets fresh and exciting. A total of 13 shops were
renovated, including two shops at New Town Plaza and
Shatin City One Plaza, and one new shop at Hennessy
House, Causeway Bay, specially selected to launch the
new 5G design.
We also opened six new shops in large-scale residential
areas and high-traffic malls where there was strong
demand, bringing the total number of Cafˆm de Coral shops
in Hong Kong to 151 as of 31st March, 2012, with a target
of 12 upgraded shops and seven new shops planned for
next year.
Our focus this year has been on providing customers
with extended upgrades while improving our productivities.
We kept the menu fresh and customer interest engaged
with quality new products such as Oishii Japanese Stone
Hot Pot and Canadian Grain-fed Beef Hot Pot, as we improved
service with efficiency-enhancing measures at the store
level, including automated
ordering, simplified menus and front-line staff training.
Removing the bulk of our food preparation from the storefront
to new processing plants has significantly optimized
in-store productivity and quality consistency.
We also launched original marketing initiatives and
promotions to heighten customer awareness of new products.
This included TV spots and print ads highlighting product
freshness and originality, as well as coupon redemption
offered by our "Club 100" VIP Loyalty Program.
Thinking outside the box as a responsible corporate
citizen, we introduced new initiatives including "Green
Monday", a campaign to promote meat-free diet and
thus a lower carbon footprint, and the "Less Rice"
promotion, in which we donated $1 to charity for every
request for 'less rice'. They were well received by
our customers and other stakeholders.
Super
Super Congee & Noodles
Seven new Super Super Congee & Noodles shops were
opened in the past year, including three outlets opened
in private residential areas such as Whampoa Garden,
Kingswood Ginza and Marina Square. The brand remains
popular and successful, thanks to its health-conscious
product range tapping into the public trend for green
living, with broad recognition amongst our customers
in the public housing estates, commercial districts
and private residential developments.
As of today, we have a total of 26 outlets of Super
Super Congee & Noodles, which now presents a scalable
business platform and helps to broaden our customer
base. We expect to open five new shops next year and
continue to focus our resources toward Super Super Congee
& Noodles' ongoing growth.
Oliver's
Super Sandwiches
Specialising
in freshly made sandwiches, Oliver's Super Sandwiches
performed well this year. The brand's focus on increased
efficiency, with smaller footprint retail spaces functioning
at reduced operating costs, allows its locations to
maximise both production and profits.
This year new product promotions were launched roughly
every three months, alongside promotions highlighting
an environmentally-friendly attitude with biodegradable
packaging. The brand also engaged in numerous joint
promotions with organisations that shared similar values
about corporate social responsibility.
With 18 locations as of today and a brand message of
a healthy, socially conscious lifestyle, Oliver's Super
Sandwiches is popular among the middle class.
Other
Quick Service Restaurants
In recognition of the growing demand for Western restaurants,
the Group focused in recent years on developing other
quick service theme restaurants, such as ME.N.U. and
Cooking MaMa 360, as well as expanding into specialty
markets such as the high-end cafˆm culture with Espressamente
illy and the casual juice and smoothie trend with MIX.
The adoption of these four brands with simplified menus,
smaller footprints and lower labour requirements represents
a great opportunity for the Group to reach higher-spending,
middle-income consumers, and allows us to gain an increased
presence in this market segment of great potential.
As of March 2012, ME.N.U., Cooking MaMa 360 and Espressamente
illy had a total of seven locations. MIX is by far the
largest of the four brands with six shops in operation
and one more opening in April of 2012.
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INSTITUTIONAL
CATERING
Asia
Pacific Catering
This year, Asia Pacific Catering renewed seven existing
contracts and added 16 new branches, including Hong
Kong Airport Services, Hong Kong Coliseum and Queen
Elizabeth Stadium, which are outside of our tradition
venues such as banks, hospitals and universities. Though
sales remained positive, the profit margin was unavoidably
affected by rising costs, leading to various efficiency
enhancement measures.
In the year ahead, the brand's strategy will focus on
existing contracts, especially on securing major clients.
We will also move toward improving the efficiency of
recently opened shops.
Luncheon
Star
Luncheon Star is the biggest school lunch provider in
Hong Kong. Part of this success lies in the strategy
of offering a greater range of options to meet the varied
needs of a wider client base. Known for its environmentally-friendly
food processing and health-conscious food choices, the
brand offers cook-chill technology and a highly successful
on-site school catering program in which dishes are
partially prepared in the lunchroom from fresh ingredients.
This is a green trend Luncheon Star will expand upon
and pursue in the year ahead with added on-site fresh
vegetable and fruit preparation. The brand's promotion
of healthy eating was recently recognized when two of
the schools serviced by Luncheon Star were awarded the
highest mark possible in the EatSmart School Accreditation
Scheme for healthy lunches.
Though
Luncheon Star faced a challenging margin squeeze due
to rising food costs, it has maintained its commitment
to being a socially and environmentally conscious company.
Excess lunchboxes are donated to Food Angel, a non-profit
organisation which runs programs that distribute excess
food to individuals in need, and hence cut food waste.
Moreover, green activities like organic farm visits
for students and parents are common.
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SPECIALITY
RESTAURANT
The
Spaghetti House & Spaghetti 360¢X
Already a very strong brand in the market, The Spaghetti
House met rising food costs and intense competition
with a series of successful marketing initiatives at
its 22 locations. These included VIP membership promotions
appealing to customer loyalty, joint promotions with
banks, and advertising campaigns to promote new dishes
such as the Fondue Combination Menu. Regular renovation
has kept the brand's image fresh, and new menus were
regularly introduced to spark renewed customer interest.
With a special menu and decor designed to appeal to
a younger demographic, The Spaghetti House's fresh-faced
spin-off specialising in contemporary Japanese- Western
fusion cuisine, Spaghetti 360¢X, continues to grow. The
brand currently has four Hong Kong locations, to which
we expect to add one or two new shops each year
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PRC
OPERATIONS
Quick
Service Restaurant
Cafˆm
de Coral
Cafˆm de Coral is already well represented in PRC, with
90 locations in first-tier and second-tier developed
cities throughout Southern China. In the past year,
we experienced rental cost increases in these cities,
and cost increases at our food processing plant and
supporting facilities. Though this resulted in short-term
profit impact, we continued to move forward in our goal
of expanding into this affluent market by opening 13
new Cafˆm de Coral branches in carefully selected locations,
some of which are located in developing cities in Southern
China where the rent is less costly but the business
takes time to mature.
With the support of our new food processing plant and
training centre in Guangzhou, we expect to accelerate
this expansion in the future. We anticipate that the
logistical back-up provided by the plant, coupled with
our flexible business model, will largely counteract
rising costs in prime cities.
In Eastern China, we have 12 Cafˆm de Coral locations.
While we continued to adjust our business model to adapt
to the Eastern China market, we recently opened our
Nanjing outlet, converting our semiservice mode to full-service
mode and enhancing the menu offering. The initial result
looks promising in terms of customer count and per head
spending. We are currently evaluating the proposition
to adopt the same full-service operating mode in Eastern
China, and aim to open eight new stores in the coming
year.
We
are confident about the spread of our brand on the mainland,
especially in Southern China, and its potential appeal
to cosmopolitan consumers. We strive for a target of
30 new stores per year.
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Institutional
Catering
Asia
Pacific Catering
In recent years, Asia Pacific Catering has successfully
opened catering units in United International College
in Zhuhai, PRC. This proves to the Group, upon strategic
review, that the brand has the potential to grow beyond
its traditional client base in the low value-added manufacturing
sector and to explore expanding its market share among
other high value-added institutional clientele in the
Pearl River Delta Region.
As
of today, we have a total of 16 operating units under
this brand in the PRC.
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Specialty
Restaurant
The
Spaghetti House
Further extending our reach into this lucrative market
are The Spaghetti House outlets in cities such as Shenzhen,
Guangzhou, Zhuhai and Foshan, where we currently have
seven locations, as well as one Spaghetti 360¢X. With
the Group's administrative network and knowledge base
in Southern China, five new locations are under development
to expand the brand and tap into the growing middle-class
market for mid-priced Western restaurants.
Though the brand did see an increase in food costs,
The Spaghetti House was proactive in countering this
with a number of successful promotions, including a
VIP membership package and joint promotions with select
banks to drive sales and increase brand awareness among
the target audience.
Food
Processing and Distribution
Scanfoods
With the surge in labour and raw material costs, the
year past was a tough one for Scanfoods, which provides
ham and sausage products throughout Hong Kong and PRC
under the Viking Boats brand.
Efficiency-improving
measures such as stockpiling supplies when prices are
low have helped offset some of the rising costs. We
also plan to increase production and sales through the
introduction of a smoked food line, as well as improved
delivery logistics in the domestic market with a target
of a 40% increase in sales.
NORTH
AMERICAN
OPERATIONS
MANCHU
WOK
This was a challenging year for Manchu WOK. Though the
business delivered healthy cashflow this year, the North
American economic recovery has been slow and shaky,
consumer spending is down on all fronts, and many in
the restaurant industry are adversely affected by overly
cautious developers and increased operational costs.
Traditional mall locations continue to be a challenge,
due to stagnation in the building industry as pertains
to malls, untenable rent and competitive bids. As of
31st March, 2012, Manchu WOK had 150 locations operating
throughout the United States and Canada. After a comprehensive
strategic review by the management, the Group is now
focusing on expanding its business in traditional mall
and off-mall locations in Canada, whilst expanding its
non-traditional business in North America in the year
ahead.
LOGISTIC
SUPPORT
Central
Food Processing Plants
To maintain a competitive edge in the food industry,
the Group invested in the development of two new central
food processing plants this year. We are pleased to
report that the plant located in Guangzhou Yonghe Development
District, China, is now fully operational, and the plant
in Tai Po Industrial Estate, Hong Kong, is expected
to be in operation near the end of the year.
Information
Technology
Recognising
the role technology plays in effective business administration
and management, the Group always looks for ways that
new technology can be used to improve our efficiency.
In
the past year, we implemented a number of reviews and
upgrades on our information systems to improve shop
operation, reduce the cost of food production, improve
efficiencies of purchasing, warehousing and deliveries
as well as human resources management. We also enhanced
our internal email and communication network to improve
productivity.
We
will continue to put effort into investigating new IT
solutions as they become necessary and practicable.
Human
Resources & Training
To ensure that the Group has a regular pool of talent
to draw from, a company-wide Executive Development Program
was put into place to recruit staff with great potential.
It helps guarantee the future growth and stability of
the Group.
We
also intend to implement new human resources policies,
such as the 5-day work week, to encourage a healthier
work-life balance for our employees.
FINANCIAL
REVIEW
The Group's financial position, as at 31st March, 2012,
continues to be very strong, with a net cash of close
to about HK$854 million and available banking facilities
of HK$536 million.
As
at 31st March, 2012, the Group did not have any external
borrowing (31st March, 2011: Nil) and maintained a healthy
gearing (being total borrowings over shareholders' funds)
of Nil (31st March, 2011: Nil). There has been no material
change in contingent liabilities or charges on assets
since 31st March, 2012.
As
at 31st March, 2012, the Company has given guarantees
approximately HK$536,000,000 (31st March, 2011: HK$626,000,000)
to financial institutions in connection with the banking
facilities granted to its subsidiaries.
Regarding
foreign exchange fluctuations, the Group earned revenue
and incurred costs and expenses mainly denominated in
Hong Kong dollars, while those of our North America
and PRC subsidiaries, associates and jointly controlled
entities are denominated in United States dollars, Canadian
dollars and Renminbi respectively. While foreign currency
exposure did not pose significant risk for the Group,
we will continue to take proactive measures and monitor
closely of our exposure to such currency movement.
PROSPECTS
As an innovator and leader in the competitive catering
industry, the Group has been able to achieve sustainable
growth in the highly competitive operating environment
of Hong Kong, even during these challenging times.
Now
we have set ourselves a new challenge: to tap into the
dynamic business environment of China. The efficiency
of our operation is under constant enhancement as we
break new ground in this promising frontier, with a
solid foundation underfoot upon which to expand, a flexible
strategy for the mission ahead, and an understanding
both of customer eating habits and unique PRC market
dynamics. We will penetrate into this market through
a multi-brand strategy to achieve a greater presence
and customer awareness. To meet this goal, we will invest
greatly in the year ahead in human resources to build
a team with the knowledge and skills necessary to tackle
all the challenges.
In
the face of the high labour, raw material and rental
costs facing the catering industry in Hong Kong and
worldwide, we must do more than get by. We must strive
for excellence, improve efficiency, and establish a
diverse multi-regional, multi-brand platform for sustainable
growth into the future.
The
Group will continue to increase efficiency without sacrificing
quality or value, and we will persevere in an increasingly
competitive industry.
Last
but not least, on behalf of the management, I must thank
our customers, shareholders and all our staff for their
unfailing support.
Lo Hoi Kwong, Sunny
Chief Executive Officer
Hong Kong, 26th June, 2012
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