Corporate Motto

The tradename "Café de Coral" (大家樂) originates from the Chinese ideal of togetherness, forming a three-word logo literally meaning that both the shareholders, the customers and the staff, should be "all happy together" at "Café de Coral."

Our Corporate motto "A Hundred Points of Excellence" (100分) reflects our commitment to strive for excellence, as we make strategic business moves in a rapidly changing world. Profit is only a by-product of our undeviating pursuit of excellence to 100%.

As an undisputable market leader in the fast food and dining-out industry, Café de Coral has always prided itself on its product innovation and marketing excellence, with uncompromised standard to quality, unconditional service to our customers, and undivided commitment to excellence.

Looking back on 34 years of continuous sales and profit growth, the history of Café de Coral reflects a successful story whose character exemplifies what is unique about Hong Kong.

Corporate Mission

"To establish Café de Coral Holdings as a distinguished corporation in the food and catering industry as the world's largest Chinese quick service restaurant group, maintaining a publicly recognized leadership position in the mass-market, quick service restaurant chain business, with vertical and horizontal diversification towards the food services, food processing and distribution, catering and hospitality sectors in the world arena."