tradename "Café de Coral" (¤j®a¼Ö) originates
from the Chinese ideal of togetherness, forming a three-word
logo literally meaning that both the shareholders, the customers
and the staff, should be "all happy together" at
"Café de Coral."
Corporate motto "A Hundred Points of Excellence"
(100¤À) reflects our commitment to strive for excellence, as
we make strategic business moves in a rapidly changing world.
Profit is only a by-product of our undeviating pursuit of
excellence to 100%.
an undisputable market leader in the fast food and dining-out
industry, Cafˆm de Coral has always prided itself on its product
innovation and marketing excellence, with uncompromised standard
to quality, unconditional service to our customers, and undivided
commitment to excellence.
back on over 40 years of continuous sales and profit growth,
the history of Cafˆm de Coral reflects a successful story whose
character exemplifies what is unique about Hong Kong.
establish Cafˆm de Coral Holdings as a distinguished corporation
in the food and catering industry as the world's largest Chinese
quick service restaurant group, maintaining a publicly recognized
leadership position in the mass-market, quick service restaurant
chain business, with vertical and horizontal diversification
towards the food services, food processing and distribution,
catering and hospitality sectors in the world arena."