THE CUP

Modish casual Korean dining from Seoul


Profile

THE CUP, a Korean food brand, showcases authentic casual Korean dining as exemplified by its motto — 3S (Slim, Stylish & Simplicity). Using a paper cup and a simple cooking style as the concept for its restaurant business, THE CUP brought an authentic Korean dining experience to local diners at Hunghom in April 2015 — the first Korean brand of the Café de Coral Group in Hong Kong. THE CUP also has franchised outlets overseas, including France, Singapore and Indonesia.

Products

As a healthy Korean food brand, THE CUP Hong Kong offers a menu prepared by the company’s Korea headquarters. In addition to traditional Korean dishes such as Bibimbap, Seafood Tteokbokki, Soft Tofu and Seafood Jjigae, signature dishes include modern specialities such as Honey Chicken Rice, Bulgogi Fried Udon and Bulgogi Gimbap. As a rice and noodle specialist, THE CUP is perhaps best known for its highlight dish of yellow Cape Jasmine Rice, which is rich in protein, fibre and vitamins.

Places

Created by a Korean designer at the company’s headquarters, THE CUP makes use of white, green and grey as theme colours to connect with local Korean elements.

People

Targeting a young audience of local residents and students, THE CUP has an energetic and enthusiastic service team to serve its customers.

Prospects

THE CUP Hong Kong has a close cooperation with the Korean headquarters, which sends inspectors to make regular checks on product quality and customer reviews. For the present, the local team is focused on creating something new and different for Korean food lovers.

Site Map Terms of Use Privacy Policy Copyright 2014 Café de Coral Holdings Limited. All rights reserved.
This page is best viewed with a resolution of 1024 x 768 by Microsoft Internet Explorer 7, Firefox 3.6 or above.